Eva Criado

Redesign of the existing Eva Criado's beauty and massage center website (El Ejido, Spain).

Design Opportunity and Strategy


This small business contacted me because they had the need to redesign their webpage to try to reach in a better way their current clients, and wanted to gain new ones from different segments.

There were two important limitations: the budget and that they didn't have any study about their regular clients.

After several interviews and observations in the center, I detected the following opportunities of improvement:

- Need of showing a more clear information about the business, offered services and what make them different from other competitors.

- Possibility of automate some actions: as reservations and update offers.

- Adaptation to the different devices: desktop, smartphones and tablets. Previously the webpage was appropriate just for desktop computers.

  • Process


    1. Heuristic Evaluation of the existing website to detect problems. Deep evaluation considering the 10 Usability Heuristics by Jakob Nielsen, noting the severity and importance of each one of them.

    **Check out the heuristic evaluation**.


    2. Know roughly the domain field: General research about this area, what are the different treatments and services that appear in the website and what the business do.


    3. Know the goals and the clients of the business. Creation of personas and storyboards.

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  • 4. Redefinition of the Information Architecture of the site. Use of card sorting to detect the most natural organization from user's perspective for the different services and treatments.

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  • 5. Creation of paper sketches, low, mid and high-fidelity wireframes and prototypes.

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  • 6. User tests and serveral iterations.

    For this project I made use of a sketchboard, for self-use and communicating with the client.

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Tools Used

10 Usability Heuristics (Jakob Nielsen)

Card sorting

Pen and Paper

Balsamiq Mockups

Axure

Photoshop

Sketchboard



Details

Date: October 2012 - January 2013

Tags: User Research, Heuristic Evaluation, Interaction Design.


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